Word of Mouth/Referral Marketing
by Brian Rodgers

There's nothing better than someone being referred to you. Nothing!

Referrals really can be the cheapest and fastest and easiest way to double you business. Think about it. If you broke your neck for six months and gave prizes, rewards, anything you could to get all your current clients to refer just one person to you.

What would that do to your business?

Do you think it would be that hard?

You probably think it's impossible - especially if you rarely get referrals now.

Well, getting every single one of them to refer probably won't happen but if you shoot sky high you'll probably miss but still hit a very high target. Believe me, its not hard to get tons of referrals. You just have to want it ... you have to make it happen because it won't happen by itself. Not in big numbers anyway.

If you focused a lot of your efforts on this, when your customer base hits critical mass where you have enough of them purchasing repeatedly, this could be the only strategy you have to use. At the minimum it would allow you to reduce your new customer advertising.

Why is this so fired up important?

Referred Clients Are The Best Kind

Here's why:

	They cost less. Remember anything you can do to get your cost per client down is worthwhile.
	They're less likely to shop by price.
	They figure the person who referred them researched your prices.
	They're more likely to refer, since they came to you that way.
	They're less likely to complain.
	These customers are easier to turn into clients.
	They're easier to please and they complain less.

This is why.

You should make getting referrals your number one priority.

It doesn't just happen though, in a big way that is. You may be getting plenty of your business this way now, but to make it really happen systematically, it's just like anything else, you have to make it happen.

Ask for referrals at every opportunity.

When a client calls in to say what a wonderful job you did, thank them and ask for a referral. It's easy and you'll get results.

Use our Ultimate Referral Marketing System and tweak it or beef up the one you have in place. If you have one that's working well share the idea with us.

You can have a Reward Program, a Recognition Program, just have a "system" in place to get referrals.

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