Using form letters can
make some mailings and follow-up a breeze.
You always want to have operating procedures in your company.
You must have a "standard" way of doing just about everything
- Including mailing.
We have clients tell us all the time that they follow up well.
But when we ask to see a written procedure that details how
to follow up, they don't have one, and upon further research
we find out that its done from memory. This of course means
that many probably don't get the proper follow up.
By the way..following up with someone isn't calling them up
to see if there interested in the information about buying
or selling that you sent them 2 months ago.
What you want to do is consistent follow-up with form letters.
You should have form letters for the following:
1. Thank you letters
2. Confirmation calls and letters
3. Referral Thank You
4. Testimonial letters
5. Buyer Inquiry Response Letters
6. Seller Inquiry Response Letters
7. New client kits with form letter (Strategy #23)
8. Complaint responses
9. Reminders that a service agreement is expiring soon
And the list goes
on and on!
Form letters make many of these strategies very easy. Because
you get to use them over and over again. Make a list of everything
you can think of and start creating a form letter for it.
Better yet, I have created a complete form letter
library on disk that you can purchase through our office.
There's tons of sample letters in this program. You can just
copy them to your computer, customize them a little and they're
ready to go. When you need to use one, just merge it with
the client info, print and mail or e-mail.
